DAISY ACADEMY / Professional development
Building a Sustainable Perinatal Practice
Turn a service idea into a feasible, ethical and documented birth-work business.
Pre-sale · program in development
Your self-paced learning timeline
Enrollment opensOct 16, 2026
Online access opensJan 4, 2027
Full content targetJan 25, 2027
Study available online lessons at your own pace in Wix Online Programs. The opening date marks the earliest online access. The full-content date is a development target, not a student completion deadline. Complete the required live sessions, practice and assessments for your program.
Pre-sale purchase provides access to a course still being developed. The full course is not available at purchase. Complete online study at your own pace, with required live sessions, practice and assessment.
Workshops & labs
No separate workshop or lab is scheduled for this course.
Who this is for
Perinatal professionals seeking focused development within their existing role.
What you will learn
- Develop a service menu and compare it with three local alternatives.
- Calculate a minimum sustainable fee using realistic paid and unpaid time.
- Create a service-term checklist and a consistent onboarding workflow.
- Build an accurate accessible message and a measurable outreach plan.
- Prepare a cash-flow forecast and identify the correct professional for unresolved obligations.
- Present a viable practice plan with performance measures and a revision cycle.
Entry & readiness
A defined service idea or enrollment in a Daisy principal program.
How learning works
Facilitated online or blended learning, with coached cases and assessment. Suggested pace: 4-6 weeks.
Practice & application
No client-contact practice hours. Complete attendance, assignments, the course quiz and practical or case assessment. Meet the 85% knowledge threshold and performance rubric, with every critical item correct.
Completion requirements
Complete attendance, assignments, the course quiz and final practical or case assessment. Meet the 85% knowledge threshold and common performance rubric with every critical item correct. No client-contact practice is required.
Scope & credential clarity
Focused professional development within the learner’s existing scope. No external continuing-education approval or clinical credential is implied.
The Daisy Academy award reflects the Academy’s own competency requirements. It does not confer licensure or automatically establish external accreditation, insurance recognition or third-party certification.
Course syllabus
Teaching schedule. Instruction includes simulation and assessment; independent study and verified client practice are counted separately.
Module 01PD2 M1 Services and local demand
Develop a service menu and compare it with three local alternatives.
240 minutes instruction + 120 minutes independent study.
Topics: Client interviews; unmet needs; segmentation; accessibility; value proposition; referral partners; evidence limits in promises.
Assignment: Produce two client profiles and a service map with boundaries.
Module 02PD2 M2 Capacity and pricing
Calculate a minimum sustainable fee using realistic paid and unpaid time.
240 minutes instruction + 120 minutes independent study.
Topics: Direct costs; overhead; tax reserves; backup; benefits; cancellations; on-call capacity; sliding-scale funding; break-even assumptions.
Assignment: Model three utilization levels and explain which assumptions drive viability.
Module 03PD2 M3 Contracts and records
Create a service-term checklist and a consistent onboarding workflow.
240 minutes instruction + 120 minutes independent study.
Topics: Consent; scope; retainer and payment terms; refunds; backup; privacy; worker classification questions; insurance; professional review.
Assignment: Reconcile a mock proposal, agreement, schedule and invoice.
Module 04PD2 M4 Brand and client acquisition
Build an accurate accessible message and a measurable outreach plan.
240 minutes instruction + 120 minutes independent study.
Topics: Website structure; search discoverability; social media; testimonials and permission; networking; consultations; inquiry follow-up.
Assignment: Draft a homepage brief, referral introduction and 30-day outreach calendar.
Module 05PD2 M5 Money and operations
Prepare a cash-flow forecast and identify the correct professional for unresolved obligations.
240 minutes instruction + 120 minutes independent study.
Topics: Bookkeeping categories; receipts; deposits; receivables; payroll questions; cybersecurity; incident response; continuity and rest.
Assignment: Complete a 90-day forecast and a late-payment workflow.
Module 06PD2 M6 Launch and quality improvement
Present a viable practice plan with performance measures and a revision cycle.
240 minutes instruction + 120 minutes independent study.
Topics: Launch milestones; conversion and capacity; complaints; client feedback; partnerships; renewal; growth without unsafe workload.
Assignment: Present the plan in ten minutes, receive faculty feedback and revise.
Final assignment
A full calendar produces insufficient income because travel, administrative time and backup costs were omitted. Reprice and revise capacity while honoring existing commitments.
Materials and preparation
Digital course workbook, scenario pack and assignment templates; access to a device for reading and submitted work. Use fictional or de-identified examples. Faculty assign selected readings within the stated study hours.