DAISY ACADEMY / Professional workshop
Doula Business Intensive
Focused workshop on the practical foundations of a sustainable doula business.
Pre-sale · program in development
Your self-paced learning timeline
Enrollment opensOct 9, 2026
Online access opensDec 4, 2026
Full content targetDec 11, 2026
Study available online lessons at your own pace in Wix Online Programs. The opening date marks the earliest online access. The full-content date is a development target, not a student completion deadline. Complete the required live sessions, practice and assessments for your program.
Pre-sale purchase provides access to a course still being developed. The full course is not available at purchase. Complete online study at your own pace, with required live sessions, practice and assessment.
Workshops & labs
Scheduled workshops begin at least three weeks after the full-content target for all associated programs and pathways. Complete the required preparation before attending; online study remains self-paced.
- Doula Business Intensive — studio day 1Jan 9, 2027Virtual6 instructional hours · Location: Virtual — joining details to follow · Time: TBD
- Doula Business Intensive — studio day 2Jan 23, 2027Virtual6 instructional hours · Location: Virtual — joining details to follow · Time: TBD
Included in the listed tuition and instructional hours. Breaks do not count as instruction. Workshops and simulations do not replace required supervised client or teaching practice. Entry requirements and program assessments still apply.
Who this is for
Doulas and perinatal professionals who have a service idea and want a focused business setup sprint.
What you will learn
- State a clear offer for a defined audience within professional scope.
- Build a service-fee model using direct costs and paid and unpaid time.
- Map a consistent inquiry-to-offboarding process.
- Create accurate, accessible marketing and a manageable outreach plan.
- Present a coherent launch package and revise a weak assumption.
Entry & readiness
A defined service idea and basic spreadsheet/document access. New and established practitioners may attend; no client records are needed.
How learning works
Two 6-hour live studio days plus 6 hours independent preparation and revision, with breaks outside instructional time. Suggested pace: 2 weeks.
Practice & application
No client-contact practice. Work with fictional or de-identified business examples. This 18-hour implementation studio is distinct from the 36-hour PD2 comprehensive business course; there is no automatic shared credit.
Completion requirements
Complete every module and assigned artifact. Pass the knowledge assessment at 85% with all critical safety and scope items correct. Pass the applied assessment at 17/20 or higher, with at least 3/4 in each of five dimensions: accuracy, role boundaries, communication and inclusion, applied judgment, and documentation/reflection. Any critical error requires feedback and reassessment before completion. Live skills sessions are mandatory; missed instruction requires an equivalent assessed make-up.
Scope & credential clarity
Professional business education, not individualized legal, tax, insurance or investment advice. Draft agreements and financial assumptions require the appropriate professional review. This workshop does not promise income or employment.
The Daisy Academy award reflects the Academy’s own competency requirements. It does not confer licensure or automatically establish external accreditation, insurance recognition or third-party certification.
Course syllabus
Teaching schedule. Instruction includes simulation and assessment; independent study and verified client practice are counted separately.
Module 01Service positioning and ethical promises
State a clear offer for a defined audience within professional scope.
120 minutes instruction + 60 minutes independent study.
Topics: Service purpose; client needs; access; evidence for claims; service boundaries; referral partners.
Assignment: Write a one-page offer and a referral introduction.
Module 02Capacity, costs and service-fee modeling
Build a service-fee model using direct costs and paid and unpaid time.
150 minutes instruction + 90 minutes independent study.
Topics: Capacity; travel; admin; backup; overhead; cash assumptions; sensitivity to utilization.
Assignment: Build low, middle and high utilization scenarios without forecasting guaranteed earnings.
Module 03Client systems and professional-review checklist
Map a consistent inquiry-to-offboarding process.
150 minutes instruction + 60 minutes independent study.
Topics: Consultation; scope; consent; contracts; payment milestones; cancellation questions; secure records.
Assignment: Create a workflow and list issues for a lawyer, accountant or insurance professional.
Module 04Visibility and referral relationships
Create accurate, accessible marketing and a manageable outreach plan.
120 minutes instruction + 60 minutes independent study.
Topics: Website essentials; portfolio evidence; testimonial permission; follow-up; referral relationships.
Assignment: Draft a short service page and a four-week outreach calendar.
Module 05Launch studio and measured improvement
Present a coherent launch package and revise a weak assumption.
180 minutes instruction + 90 minutes independent study.
Topics: Milestones; capacity; conversion; client feedback; sustainable schedules; capstone review.
Assignment: Present the package, record feedback and submit a revised 30-day plan.
Final assignment
Present a concise launch package: one-page service offer, capacity and pricing worksheet, inquiry-to-offboarding workflow, professional-review checklist and a measurable 30-day action plan. Revise after instructor feedback.
Materials and preparation
Digital course workbook, scenario pack and assignment templates; access to a device for reading and submitted work. Use fictional or de-identified examples. Faculty assign selected readings within the stated study hours.